The billboard inventively reclaims urban infrastructure for animal habitat and also functions as a public face for the bats, translating their habits and activities in a way that humans can understand. Through voice (bat call) recognition software, the billboard can become an interactive display and a public face for the bats and can enable them to communicate with us about their needs in the urban environment. This communication can be playful and has the potential to create a previously unseen form of viral advertising, as well as an ongoing attention to fostering, studying, and maintaining the bat population therein.

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